What do I need to fill in for the GPSR fields on bol?

Bol translates article 19 of GPSR into form fields

The fields that bol requests when creating a product page are fundamentally a translation of what article 19 of Regulation (EU) 2023/988 requires for distance selling: name, address and contact details of the manufacturer, a clear identification of the product (photo, type or batch number) and the mandatory warnings. Bol fulfils this requirement as a platform and requests the information from the seller, but which information belongs with whom depends on the role in the supply chain, not on what the form happens to ask first.

Anyone who sells a product under their own name or brand is themselves considered a manufacturer under GPSR — even if the only thing that happens is placing their own logo on a purchased product. In that case, that seller enters their own business details as the manufacturer, not those of the party from which the product was purchased. If the manufacturer is located outside the EU, an importer or authorized representative is needed whose details belong in the field for the EU-responsible person; without that name, bol can refuse the listing, just as customs can hold up a shipment without an identifiable responsible party. A distributor — anyone who resells a product without modifying it or applying their own brand — generally does not need to enter their own details as the manufacturer in this field, but passes on what is already established about the manufacturer or importer.

Where this comes from: article 19 and bol's own seller information

Article 19 of Regulation (EU) 2023/988 sets out what information must be visible when offering a product for distance sale, including the identity and contact details of the manufacturer and, if located outside the EU, of the importer or authorized representative, together with product identification and warnings. Bol describes on its partner platform how this requirement is translated into its own form fields; this is not legal text but practical information from bol itself, with reference date 20-08-2026.