The most common mistake in GPSR fields on bol and Amazon
The mistake that occurs most frequently is that sellers fill in the GPSR fields on Bol and Amazon as a formality to be ticked off, using the same data that is already somewhere in the system anyway. The result: a supplier name that is not the responsible person, an address that does not match what is on the label, or a product description that does not align with the safety information that the marketplace is actually requesting. Marketplaces increasingly control these fields automatically, and a mismatch is precisely what such a control filters out.
The short answer: the GPSR fields are not a separate form alongside your existing product information, but a reflection of it. What you enter on Bol or Amazon must match what is on the label, packaging and your own product page. If these differ, that is reason for a marketplace to block a listing before anyone has even looked at the product substantively.
Why marketplaces request these fields
Bol and Amazon are not themselves manufacturers or importers of most of the products sold through their platform, but the regulation does impose a duty of care on marketplaces. In order to comply with this, they must be able to show per product who is responsible for what: who the manufacturer is, who acts as the responsible person in the EU, and where a consumer can turn with a complaint or a safety report. These fields are therefore not intended as extra work for the seller, but as the way in which the marketplace meets its own obligations. What you enter there is in the extension of the role you hold in the supply chain, and that role determines which fields are actually relevant for you.
Error 1: filling in the role incorrectly
A common mistake is that a seller registers themselves as a manufacturer because that is the first field shown, when in fact it is pure resale, or vice versa: a seller who sells under their own brand and still registers themselves as a distributor because that results in fewer fields. The role you enter determines what additional information the marketplace expects from you, and an incorrect choice has consequences for all fields that follow.
Error 2: data that does not match your own product page
The second error occurs when the address of the responsible person, the type or batch number, or the warning text on the marketplace differs from what is on your own webshop or on the label. This often happens simply because the data is maintained in two places independently. A regulator or an automated check by the marketplace does not need to assess whether the product itself is safe in order to flag a discrepancy; the contradiction alone is already reason for further investigation.
Error 3: an image instead of searchable text
Some sellers fill in the field with safety information or warnings with a photo of the label, assuming this is sufficient as long as the text is legible. However, marketplaces and regulators increasingly require text that must be searchable and machine-verifiable. A QR code or an image can be a supplement, but does not replace the required textual information. This aligns with a broader pattern: even on your own product page, a QR code is not sufficient as a replacement for the required warnings themselves.
What happens when a field is missing or incorrect
Marketplace practice is typically that an incomplete or contradictory GPSR field entry leads to the listing being taken offline, sometimes temporarily, sometimes until the data has been corrected. With imports, a comparable mechanism can apply at customs, where a shipment can be held if the accompanying documentation does not match what is on the product or packaging. Neither of these is a judgment on product safety; it is a check on the completeness and consistency of the information surrounding it.
How to prevent this
The most practical approach is not to fill in the GPSR fields separately per marketplace, but to derive them from a single source file per product: the same name and address of the responsible person, the same type and batch number, the same warning text in the correct language, in every place where that information must appear. This prevents not only errors at marketplaces, but also on your own product page and label. More about what exactly should appear on such a product page, and how to supply it consistently, you can read in the knowledge base by topic.
Would you like to first know what role you play in the supply chain before filling in the GPSR fields at a marketplace? The free role check provides an indication of this in a few questions, without requiring an account. And if you want to know how the information on gpsria.eu is compiled and what part remains free, that is clearly described on the page about the platform's working method.