What information must be on my product page under the GPSR?

Name, contact details and warnings on the page

The product page must display: the name and contact address of the manufacturer (or, if located outside the EU, of the importer or authorised representative), a means of identifying the product — type, batch or serial number or equivalent — and the warnings and safety information applicable to that product. The latter must be in the consumer's language: for a Dutch customer that is Dutch, and an English or German text is insufficient, even if the target group is proficient in that language. A QR code linking to a PDF or external page is likewise insufficient — the information must be accessible within one click on the product page itself.

Who must provide this information depends on the role. For the manufacturer, this is an obligation in its own right, and that role is broader than many sellers realise: anyone selling a purchased product under their own name or brand is themselves considered a manufacturer — even if only a logo is applied to the packaging, and even if the product is substantially modified. A distributor that merely resells under another's brand is not required to draw up these details itself, but must verify that they are present before the product is offered. Where a webshop supplies multiple countries, the language per destination country is relevant: a customer in the French-speaking region of Belgium requires a French version, a German customer a German one.

Where this stems from: Article 19

Article 19 of Regulation (EU) 2023/988 lists the information that must be visibly displayed during distance selling — including via a webshop — before the consumer can purchase the product, including the identification data of the responsible market participant and product warnings. The NVWA page on product safety and GPSR confirms that these requirements apply directly, including for Dutch sellers.